

It’s your Unionism, your future and this is your chance to have a say in setting Unionism’s direction.
Uniting UK launched the Grassroots Survey on 12 July 2025 to hear your views on the current state and future direction of Unionism.
It takes just 2 minutes.
Responses are anonymous.
Results will be shared directly with unionist party leaders.
Uniting UK published the results of the Grassroots Survey on 17 January 2026. The results were featured in The News Letter.
Published by The News Letter on 17 January 2026
On behalf of Uniting UK I have made the case for realignment within unionism in this newspaper on many occasions as it makes sense politically, organisationally and for improving the health of the Union. While I knew this view had support within the wider unionist community, I didn’t realise that it was an almost universal perspective. A decisive 92% of grassroots unionists favour political realignment within unionism, according to a major new survey commissioned by our Northern Ireland-based pro-Union campaign group, Uniting UK.
The poll of 1,070 grassroots unionists, conducted by independent Great Britain-based researchers, reveals a clear mandate for change. Those who took part were representative of the wider unionist community and included voters of all three main unionist parties and we thank all those who contributed.
Realignment has become the new term favoured by unionist leaders to refer to any unionist unity that improves electoral performance. At the last DUP conference, Gavin Robinson said in his leader’s speech, “when unionism is divided, our opponents prosper”. The outgoing UUP leader Mike Nesbitt has talked a lot about realignment within unionism, about a move towards creating a two-bloc approach, with one wing more traditional and the other more progressive. However, once unionism starts engaging on specifics around realignment then the wheels fall off. As Mike Nesbitt said ahead of his last party conference, “I could see the merits of that kind of realignment, but I don’t think it’s going to come. I think there’s a lot of self-interest within the various parties.”
The lack of willingness to put aside relatively minor differences between parties for the greater good of the Union and unionism has led to frustration and the demand for change which is highlighted within this survey. The results are clear:
92% are concerned about the health of political unionism including 52% who say it needs major surger
60% think this poor state is due to unionism having too many parties, with a further 32% having concerns
only 6% think the current three-party approach works well
76% think that the biggest barrier to improvement is the lack of appeal of unionist parties themselves
support for realignment is universal: 98% of DUP voters, 92% of UUP voters, 90% of TUV voters
Survey respondents are a cross-section of the wider unionist community: 28% are members of a political party, 36% are members of the loyal orders, 14% are in a marching band, and the largest group of 38% are not members of any organisation. The survey included voters of the DUP, UUP and TUV and covered all demographics.
These are remarkable figures which show a unionist grassroots crying out for change. They are giving a mandate to unionist leaders to take bold, strategic action to revolutionise how unionism is organised and portrays itself. The survey also shows that this change needs to be rooted in positivity to grow the unionist vote and deliver real outputs for the people of NI. If unionism is ever to retake the first minister post, win back largest designation status in the assembly and grow its Westminster representation then transformation is essential.
When asked why they supported realignment, the most popular reason (41%) was to change the ‘vibes’ around unionism to create new energy, confidence and enthusiasm. A further 27% say it would produce a party more capable of competing against Sinn Fein and 22% thought it would deliver more unionist seats.
When asked, what should be the main goal of that change respondents prioritised promoting the Union to those who currently don’t vote unionist. This was followed by raising the spirits of the unionist community to create confidence and thirdly to focus on improving life for ordinary people.
Finally, when asked how unionism should realign, 49% preferred a single unionist party, closely followed by 43% who favour a DUP/UUP merger. With only 8% wanting to keep the political status quo, grassroots unionists are clear that the three-party model is no longer viable; unionism must become fit for the future.
This super majority for change should be a wake-up call for political unionism. The unionist grassroots demand action from the three main parties to realign for the greater good. How that process will develop is up to the leadership of the political parties but any realignment must make unionism more attractive, grow the vote and instil confidence within the unionist community. The survey results show that unionists want to see outreach, a more positive unionism and one that delivers better government for the people of Northern Ireland.
Unionist leaders have long preached realignment from conference stages, but their words rarely align with practical action. This data amplifies the voice of grassroots unionism who are united in saying that it is time for change. Unionist leaders can now confidently act in the knowledge that they have a clear mandate from their grassroots.
Political unionism needs to listen as the results of this survey are crystal clear. Unionist voters will not tolerate a status quo that is driven by self-interest and more of the same is not an option. We are less than 18 months from the next election and this is evidence that unionists want to see action that is for the greater good. At a minimum, the three parties must immediately agree to promote inter-unionist vote transfers to maximise the number of unionist seats and launch a joint ‘get out the vote’ campaign.
Uniting UK calls on political unionism to come together with other pro-Union organisations, develop a plan of action, and create the change that grassroots unionists demand. A commitment is needed from all parties to begin a political transformation capable of securing our place within the Union for generations to come. This survey shows that the unionist people are ready to play their part. Can their leaders take the action and decisions needed to drive the change they demand?
Published in The News Letter on 14 July 2025
A year ago I produced an opinion piece for this paper on behalf of Uniting UK, a locally based pro-Union campaign group, calling on mainstream political unionism to reflect, change and realign. To build a unionist politics that has a larger vote than the sum of its parts.12 months later, and apart from being closer to the next election, there has been no progress. The old unionist standard of ‘United We Stand, Divided We Fall’ no longer runs true. None of this is new. Alex Kane in 2015 said of the unionist political parties, “once you remove the criticisms they have of each other, there don't appear to be huge differences when it comes to either policy or goals.”
I understand that change is difficult and that there are risks for political leaders and parties in embarking upon a realignment process. That journey would be easier and less risky if there was a clear view from across the wider unionist family on how it should look. It is time that the unionist grassroots had its say to inform and influence any discussions on the future of unionism. Uniting UK is launching an online survey to provide unionist voters with the opportunity to make their views known. The results of this survey will be shared with the unionist party leaders.
Realignment isn’t just a unionist issue, Colum Eastwood recently called for nationalist parties to seek “common cause outside of narrow election contests”. Former Labour Special Advisor and pro-nationalist commentator Kevin Meagher has said, “For United Irelanders, party labels are now irrelevant.” Brian Feeney in his Irish News column says that a border poll is a “foregone conclusion.” Unionism’s opponents are taking this seriously, so must we.
To take it seriously we must first be honest about the current political landscape. The latest LucidTalk tracker poll shows unionism split three ways, with the DUP on 18% and both the UUP and TUV on 12% each. Over recent years that split in the vote combined with reduced unionist turnout has seen Sinn Fein secure the First Minister post and become the largest party from Northern Ireland at Westminster, in the Assembly and across our council chambers. These results feed the narrative that a ‘united Ireland’ is inevitable and if the direction of travel continues then so will calls for a border poll. The next elections are in 2027 and, based on these most recent poll results, it is clear that Michelle O’Neill will easily retain her First Minister post. It is easy to see why many unionists are demotivated and pessimistic.
There is no need for this to be the case. Political nationalism has not grown its combined vote since the Belfast Agreement. Unionism is still the largest voting block in Northern Ireland. Opinion poll after opinion poll shows a clear majority for Northern Ireland to remain within the Union. There is no reason why unionism cannot retake the First Minister position and win additional seats in all elected chambers. An improvement in unionist electoral performance would generate confidence and positivity that would motivate the electorate to turn out. Greater electoral success will provide unionism with more power at Stormont to make devolution better and deliver for all the people of Northern Ireland. A virtuous circle would be created.
This step change in unionist political performance is achievable. Instead of constant steps back we halt the retreat and move forward. Retaking the First Minister post would send a clear message that unionism is no longer on the back foot; that the momentum for a border poll is lost, has no chance of success and should be avoided altogether.
This outcome can be achieved if political unionism changes but such change needs to be broadly based and take the unionist base with it. The Uniting UK Grassroots Survey provides the opportunity for pro-Union voters to make their voice heard. The Uniting UK Grassroots Survey asks your opinion on the current performance of political unionism and seeks your views on whether or how unionism needs to change.
The survey has been designed alongside market research professionals from Great Britain and all responses will be anonymous. Uniting UK will be distributing the Grassroots Survey through the Loyal Orders, bands forums, community groups and political parties over the summer. The more responses we receive the greater the impact your voice will have.
The next election is 21 months away. It’s your Union, your future and this is your chance to have a say in setting unionism’s direction.
The survey can be accessed from the Uniting UK website at unitinguk.com.
Published in The News Letter on 12 July 2024
The consensus from political commentators after the general election is very clear. Sinn Fein won the west of Northern Ireland and nearly all their seats are safe.
Unionism is now more diverse in its representation but some of its remaining seats are highly marginal like East Londonderry.
While the total pro-Union vote at 43.5% is still higher than the pro-nationalist vote at 40.4%, with Sinn Fein now as the largest party at Westminster, many unionists are concerned about the future.
There is a saying in Ulster Unionism, ‘country first, party second, self third’. Unfortunately, at times, some of those standing for unionist parties have got the saying the wrong way round.
It might equally be said that unionist political parties would be better putting country and the electorate ahead of personalities and relatively minor policy differences.
Why do we need a multitude of unionist parties when there are fewer differences between them than there are within factions of Labour, the Conservatives or even the Liberal Democrats?
Unionist unity has always been a holy grail. Although the word unity has now been replaced with realignment, the outworking is still the same. However, is it desirable or feasible?
After the Belfast Agreement referendum and during the Ulster Unionist political civil wars of the late 1990s/early noughties, some so-called ‘baby barristers’ within the UUP formed a group to oppose the Good Friday Agreement called ‘Union First’.
Nearly 25 years later, the most recent Lucid Talk poll showed that 71% of unionist voters still prioritise the Union first. Pro-Union voters want to see their representatives come together to maximise unionist representation and to maintain the Union.
Would realignment deliver a better electoral outcome for unionists? It would secure the position of first minister, win Lagan Valley at the next Westminster election, make East Antrim comfortable, just about protect East Londonderry and help take political control of councils across the east of the Province. On this basis it sounds like a ‘no brainer’.
However, there are two key issues that must be considered. Firstly, as the old left-wing joke goes, the initial item on any agenda may well be the split. Assuming that is avoided, that personalities and old feuds are kept in check, would it be just a one trick pony?
If nationalists see unionists coming together for electoral success, will they not just do the same? Potentially, yes, and that is why realignment has to be based on substance rather than just short-term electoral expediency.
The realignment versus unity debate is more than just semantics. Having every unionist from Jim Allister to Mike Nesbitt in the one group will not work in the long term. There has to be space still for mavericks but mainstream unionism that wants to 'Make NI Work' and grow support for the Union can come together.
Unionism would need to rebrand, create a new name and structure, and, most importantly, understand that to succeed it has to become open to all who are pro-Union and want Northern Ireland to succeed.
That would require the jettisoning of some baggage, creating a genuinely new party that can attract support from outside of traditional unionism.
It would have to be a careful balance of pragmatism with a policy platform that had wide appeal but still has substance.
The danger is that an approach that is too ‘right’ loses more moderate voters to Alliance, too ‘liberal’ and more conservative unionists go to a more hardline grouping.
What it cannot be is an attempt to deepen a siege mentality and create a core vote approach that will alienate not only centrists but a sizeable minority of pro-Union voters and currently non-voters.
The prize is to build a unionist politics that has a larger vote than the current sum of its parts.
Is that too much of an ask of our current unionist political leaders? For Gavin Robinson and Doug Beattie, I don’t think so. For some individuals no doubt there would be severe difficulties – which brings me back to the key question. Is the priority ‘country, party, self’?
If remaining in the unionist comfort zone is the goal, then realignment, electoral pacts or side deals will not sustain the Union in the long term, and we can look forward to the whittling away of seats at future elections and increased pressure for a border poll.
There are three years until the next planned election. Time for mainstream unionism to reflect, change and realign.
It’s your Unionism, your future and this is your chance to have a say in setting Unionism’s direction.
If you have any questions or comments about the Grassroots Survey or Uniting UK, you can reach out to us.
Email us at hello@niin.uk